The Jimmy Krug Report
October 2003
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Welcome to the October Issue of The Jimmy Krug Report


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CONTENT

1. Best-Selling Booklet Publishing
2. Back Issues of The Jimmy Krug Report

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1. Best-Selling Booklet Publishing

Dear Jim,

Imagine selling thousands... even hundreds of thousands, of your very own
booklet publications.  That would be great, wouldn't it?  How about hundreds? 
Would that be bad?  Hey, money is money - right?  It's more money than you would
have right now.  Isn't it?

What about selling 50 copies of a particular title?

When you get right down to it, no one can guarantee hitting it BIG each time
out.  Like most things in life, there are no guarantees where people are
involved.  What we can do, however, is "tilt" the odds in our favor.

Like fishing, sometimes the fish just aren't biting.  It can go beyond the bait
(marketing).  Sometimes the water is too cold... and the fish move to other
areas.

There are times people spend money, and there are times they won't.  Yeah, good
marketing helps... but there are factors that are beyond your immediate control.


PART-TIME PUBLISHING

Several months ago, a friend of mine told me he wanted to get into the booklet
publishing business.  He didn't want to sell to companies like I do.  He wanted
to sell to niche markets instead.

Using Microsoft Publisher, he created two booklets within a period of three
weeks.  He offered one title to a hobbyist club he belonged to in his home town. 
Within a month, he sold almost a 170 copies.  His profit was slightly over $5.00
a copy.

That brought his net profit to about $900.

He was as happy as could be!  His second title flopped... but he hasn't given up
on it yet.

As a full-time working father of two, he's perfectly happy to write and publish
on a part-time basis.  Using what he has where he's at... he's now on the road
to publishing booklets for small niche markets and selling them through clubs
and associations.

His whole operation is in-house.  A laser printer is used to create the text
pages.  An ink jet for the covers... and a bookletmaker binds them together.

He then brings his booklets to a local printer who trims the edges for a few
bucks.

Part-time publishing on the proverbial shoe-string.

Sure, regardless of where your market is and the size of your operation, who
wouldn't want a big hit?  It doesn't matter if you're selling to companies,
organizations, clubs or individuals.  You want to hit it big!

But don't look down upon small beginnings.

After my friend's success with his niche market, I too have considered
rolling-out a few "pet project" publications.

I'll keep you posted...


- Jimmy


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2. Back Issues of The Jimmy Krug Report

Thanks to a little bit of help from Jim Erskine, back issues of "The Jimmy Krug
Report" can now be found at:
http://www.chirotoons.com/KrugReport.html